Field Marketing Manager

Date Posted: Posted30+ days ago
Salary:
London

Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

WHY KYRIBA?

Kyriba empowers CFOs and their teams to transform how they activate liquidity as a dynamic, real-time vehicle for growth and value creation, while also protecting against financial risk. Kyriba’s pioneering Active Liquidity Network connects internal applications for treasury, risk, payments and working capital, with vital external sources such as banks, ERPs, trading platforms, and market data providers. Based on a secure, highly scalable SaaS platform that leverages artificial and business intelligence, Kyriba enables thousands of companies worldwide to maximize growth opportunities, protect against loss from fraud and financial risk, and reduce costs through advanced automation.

More than 2,000 global organizations use Kyriba, more than 200 new customer logos were added last year and growth is still happening at a fast pace!

We are geographically dispersed across the globe and headquartered in San Diego, with offices in New York, Paris, London, Frankfurt, Minsk, Warsaw, Tokyo, Singapore, Dubai, Hong Kong, Shanghai and Rio de Janeiro.

Our strategic growth currently focuses on expanding our market share, both within our existing client base as well as through new customers. This means that we are expanding our teams to drive this initiative, as well as improving our platform and streamlining operations along the way to allow our internal and stakeholders have a seamless and effective experience.

Given this growth, we are always looking to engage with people who will not only add to our smart, dedicated and passionate workforce, but also embody our organisation values of innovation, client success, accountability, respect and excellence to continue making Kyriba a great and unique place to work.

THE ROLE

We are looking for a results-oriented, enthusiastic and creative Field Marketing Manager for Northern Europe to develop, execute and optimize integrated campaigns that build pipeline and drive awareness. Integrated campaigns will be aligned with the buyers’ journey and be comprised of market intelligence, reputation efforts, demand generation and sales enablement, requiring cross-functional collaboration among teams within marketing and across Kyriba. Additionally, this role will be responsible for measuring, analyzing and reporting on campaign effectiveness.

You responsibilities include, but are not limited to, the following:

Planning and Execution

  • Work within the marketing team to plan and manage the execution of marketing campaigns across Northern Europe using the full marketing mix, as appropriate, including direct mail, email, events, online and social marketing, to build awareness, generate new business leads or progress prospects through the funnel
  • Collaborate across a dynamic ecosystem of stakeholders including product marketing and comms to define and develop integrated campaign strategies and goals
  • Create campaign briefs that clearly communicate purpose and goals; drive content development, detailed project management, and budget plans
  • Develop compelling content that targets key personas and aligns with our messaging and positioning


Optimisation

  • Refine and optimise all campaigns to maximise return on investment, with a focus on lead generation and conversion through the marketing funnel
  • Collaborate closely with field sales and BDRs to ensure effective enablement and follow-up

Campaign Analysis and Reporting

  • Review the performance of campaigns across all channels with marketing management. Provide detailed analysis and commentary, make recommendations, and implement changes where necessary to ensure lead targets are met
  • Forecast and monitor ongoing lead attainment against target and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations

SKILLS & EXPERIENCE

  • Bachelor’s degree in Business, Marketing or related discipline OR equivalent relevant experience

Languages

  • Excellent standard of spoken and written English

Character

  • Proactive approach to work
  • Strong analytical skills to be able to review campaigns’ performance and use this intel to optimise future performance
  • Ability to build productive working relationships with key stakeholders
  • Collaborative team player, as well as an independent worker, that performs well in a fast-paced and ever-changing environment
  • Ability to effectively manage multiple projects at the same time and re-prioritise according to changing demands
  • Strong work ethic
  • Ability to work under pressure
  • Self-starter who can work to deadlines and standards with minimum supervision

Technical Experience

  • Familiarity with marketing automation systems (Pardot preferable)
  • Familiarity with CRM systems (Salesforce.com strongly preferred)
  • Sound understanding of marketing mix optimisation
  • Strong knowledge of Account Based Marketing

Practical Experience

  • Experience across the full marketing mix
  • Proven track record / experience of being a trusted partner to sales
  • Proven track record of delivering marketing campaigns within a B2B organisation (experience in marketing SaaS solutions strongly preferred)
  • Demonstrated track record of success in driving demand and contribution to the organisation’s pipeline
  • Experience in developing integrated campaigns and programmes
  • Experience in using both online and offline tactics to deliver fully integrated campaigns - including but not limited to email, events, direct mail, online and social marketing to generate new business leads or progress prospects through the funnel
  • Experience in Account Based Marketing
  • Strong project management skills
  • Experience of working with complex teams and across multiple geographies and cultures
  • Proven ability to use data to optimise campaign performance

CULTURE & VALUES

At Kyriba, we value a strong work culture and sense of community and ownership among our global team. We live by our iCare value system to demonstrate our care and commitment to our clients and each other.

Keeping in mind Kyriba core values both in the way you work and interact with others;

Innovation

We foster innovation and entrepreneurial thinking across our team by rewarding employees for their achievements and encouraging efficiency and continual process improvement

Client Success

Our passion is to enable our clients’ success. We do this by understanding their needs and developing and managing solutions that provide them the insight to effectively drive decision making within their organization

Accountability

We each take personal responsibility for our actions. We are committed to our own continuous improvement and we go the extra mile to meet our clients’ needs

Respect


Excellence

We respect each other’s ideas, efforts, and commitments and embrace our diverse cultures and points of view. We achieve our goals through teamwork, responsiveness, open communication and a positive attitude.

We strive for excellence in all that we do and bring the passion and commitment to deliver on our promises. We achieve excellence through leadership, teamwork, transparency and integrity. We are committed to recognizing employee achievements.

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Job Detail

  • Job Id
    9203e6c82c47136f
  • Location
    London
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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