Brand Manager NARS

Date Posted: 30+ days ago
Salary:

Job Description

Brand Manager NARS

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Date: 09-Oct-2021

Location: London, LND, GB

Company: Shiseido

MISSION


To assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI


ABOUT SHISEIDO


Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido EMEA is Shiseido's Regional Headquarter for the Europe, Middle East and Africa (EMEA) regions. Representing a workforce of 4,000 employees in 88 countries, Shiseido EMEA is covering worldwide activities for fragrance brands (Alaïa Paris, Dolce & Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido fragrances and Zadig & Voltaire) as well as business and distribution of Shiseido group brands (BareMinerals, Buxom, Clé de Peau Beauté, Laura Mercier, NARS and the brand Shiseido). Shiseido EMEA is home to the Center of Excellence (CoE) for Fragrance. The Center uses Shiseido’s acclaimed scientific methods and innovative technologies in creating new and unique fragrances for the global market.


ABOUT NARS


Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.


ORGANISATION


Reports to: Senior Marketing Manager

Job Location: London

Contract type: Permanent


MAIN RESPONSIBILITIES


  • STRATEGY AND MANAGEMENT
    • Working with the Senior Marketing Manager and Commercial Director develop well-paced Marketing calendars per retailer, incorporating national events, product previews, and exclusive retailer offers
    • Strategize and elevate plans for FSS business on NARS only, ensuring smooth implementation from Marketing and Product Analyst
    • Support SMM with the planning and implementation of timely advertising campaigns
    • Maintain a product assortment that reflects the needs of each channel, particularly speciality stores
    • Present launch plans at retailer strategy meetings and ensure that all new launches are supported with all relevant retailers
    • In liaison with Global Marketing / Design teams and Senior Marketing Manager, manage the production of local support tools
    • Manage the development and implementation of windows and promotional sites alongside VM
    • Manage the day-to-day Marketing budget including POS materials, events, collateral, testers and samples.
    • Liaise with Senior Marketing Manager to ensure money is spent wisely and all expenses recorded accurately within the agreed budget

  • FORECAST PLANNING & PRICING
    • Present forecast bulletins to wider sales team ahead of forecasting process clarifying global strategy and rationale
    • Feed NPD insights to Marketing and Product Analyst and review quantities ahead of final sign off from Senior Marketing Managers and Commercial Director
    • Manage research and pricing increase strategy, present to Senior Marketing Managers as well offering insight into wider environment
    • Maintain and manage value story for all newness including limited edition collections and holiday

  • MEDIA EXECUTION & SUPPORT
    • Support the Senior Marketing Managers in executing the media plan
    • Liaise with media agency partners, EMEA & Global and in-house design agency to execute all asset requests per channel
    • Understand media campaign performance and results, to suggest learnings for future campaigns

  • ANALYSIS & REPORTING
    • Liaise with relevant parties to measure + communicate back to UK / EU Management ROI of all initiatives including brand eventing i.e. Glamour Beauty Festival
    • Manage post campaign analysis of all major launches to be shared with the wider UK and ROI team as well as globally with assistance from Marketing and Product Analyst
    • Manage Marketing and Product Analyst to ensure monthly collation on all relevant competitor initiatives in terms of product launches, merchandising and specific retailer marketing campaigns
    • Lead and communicate monthly KMI analysis and share with key stakeholders and EMEA

PROFILE

  • Educated to degree level
  • Strong experience in a previous retail marketing role, preferably within beauty
  • Commercial with sound business acumen
  • Excellent communication skills at all levels
  • Ability to influence and negotiate at all levels
  • Ability to multi-task in a busy environment
  • Creative with an eye for detail
  • Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


Job Segment: Brand Manager, Branding, Merchandising, Manager, Marketing Manager, Marketing, Retail, Management

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Job Detail

  • Job Id
    7de675fcc8bd09f4
  • Location
    London
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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