newSenior Brand Manager

Date Posted: 6 days ago
North West•Remote

Job Description

The Client

Our client are a market leading private equity backed FMCG business with European headquarters in the North of England. They Provide branded and licenced products to a range of retailers including Argos, Amazon, Department Stores, and a large Independent channel. Their European business is predominantly serviced through distributors. They are currently looking to appoint a Senior Brand Manager focussed on the UK, Europe, USA & Asia.

Role Purpose

This role would suit a Brand Manager, looking to take the next step. You would be managing a team of Brand Coordinators to develop strategic marketing plans and create brand & product positioning alongside the Product Development, Licensing & Ecommerce team. Whilst this role is based in North West, you would be able to work remotely.

Key Responsibilities

  • Daily management of coordinators, working with a global product development team across the UK, Europe, USA, and Asia.
  • Working to a critical path hitting deadlines to ensure sales and marketing launch plans are fulfilled.
  • Management of product lifecycles for all SKU’s
  • Implementing price increases as and when required.
  • Attending UK & European trades fairs as needed.
  • Develop and implement long term strategic marketing / business plans
  • Create and manage appropriate brand and product positioning statements
  • Identify new product concepts & opportunities and collaborate with the product development team to manage the new product introduction process.
  • Support selling efforts as a brand ambassador for shows, events, promotions, and sales calls.


  • Previous brand experience, ideally within consumer or FMCG
  • Confident in strategy development
  • Exposure to working with product launches and product development teams

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