Brand Coordinator, 12m FTC

Date Posted: 11 days ago

Job Description

Job Summary:

Job & LOB Summary

We’re looking for a Brand Coordinator to support the Brand Manager in developing, implementing and reporting dynamic and innovative Theatrical & Home Entertainment consumer marketing campaigns.
The role has a dotted into the Trade Manager and will support them with planning and implementing industry leading UK trade marketing campaigns. This role will also contribute in achieving fiscal financial targets for allocated titles and will support the guidance, motivation and development of Marketing Interns.


The Opportunity & Responsibilities:
  • Support Brand Managers in developing and implementing industry-leading marketing campaigns, in line with Studio strategy, across the Theatrical-Home Entertainment lifecycle.
  • Coordinate with relevant members of the Studio team, TWDC lines of business and external agencies across all elements of the marketing mix, to develop campaigns that are both motivating and memorable.
  • Build & maintain relationships with key stakeholders ensuring alignment with TWDC business needs. Take ownership of selected ‘synergy’ relationships. (e.g. Disney Stores, CRM, CPGP, D+)
  • Manage the creation and consolidation of key campaign reports & presentations to feed into UK, EMEA and global reviews for leadership and filmmakers (E.G Filmmaker presentations, HTMLs, Country countdowns etc.)
  • Build good day to day working relationship with UK media agency, develop a good understanding of the media briefing process and implementation timeframe and strategy.
  • Work with wider team to support with detailed pre/post campaign analysis. Manage the consolidation of learnings and insights from research, social sentiment and title tracking throughout the campaign lifecycle for reporting to senior leadership.
  • Manage day to day communications planning for the team (E.G setting meetings, taking minutes and managing title living docs and updates)

  • Under supervision of Brand Manager, assist in developing and implementation of Consumer Marketing campaigns for Home Entertainment
  • Consolidate theatrical post campaign plans, reporting and insights to share upstream with leadership and XLOB (E.G. D+, Media Networks and HE teams) to ensure application of analysis and insights to Home Ent strategy and campaign
  • As required, brief Retail Customer Marketing team on HE title positioning, objectives and creative guidelines, ensuring pre-order materials are available on time.

  • Support the Trade Marking Manager to execute UK campaign projects/initiatives/partnerships (e.g. owning elements of a title promotion ensuring Trade Manager and all stakeholders are made aware of status)
  • Brief UK trade media with guidance from the Trade Marketing Manager – liaising with key Exhibitor contacts and ensuring creative briefing documents are completed accurately for the internal Creative team
  • Ensure our titles are correctly represented in theatres (POS) & online working closely with the brand team intern
  • Manage the premiums process – liaising with the brand team to confirm selection, ordering from our approved suppliers and working with Exhibition partners to create promotions
  • Oversee UK theatrical trailering, managing the brand team intern to ensure the trailer planner is kept up to date and there are clear comms between the Marketing, Operations and Sales teams
  • Work closely with the brand team intern to ensure UK Exhibition contact list is updated and administration tasks (e.g. meeting notes) are completed accurately
  • Manage the key Trade campaign deliverables (e.g. Filmmaker presentation and end of campaign HTML report) liaising closely with the Trade Marking Manager

Basic Qualifications:

The Experience We Require From You:
  • Entry-level experience working in film, entertainment or creative marketing sectors.
  • Theatrical experience and/or passion for film preferred
  • Build solid relationships with cross company peers for alignment and fluid communication within an integrated structure.
  • Build strong relationship with UK media agency, and be a natural conduit for media briefing and planning / communication.
  • Demonstrate good analytical skills and use the tools available to monitor and evaluate performance of titles against marketing objectives, and create UK-specific campaign summaries to feed into regular UK reviews.

Additional Information:

The Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Flexible working hours are available
  • Excellent maternity & paternity leave
  • Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney etc.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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