Brand Manager - Whitening, Northern Europe (UK & Nordics)

Date Posted: 30+ days ago

Job Description

No Relocation Assistance Offered
# 112415 - Surrey, England, United Kingdom

Location: UK (Guildford)

Reporting to: Senior Brand Manager

Why Work For Colgate Palmolive:

  • The learning & development opportunities:
    You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.

  • The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day

Job Purpose

Manage defined portfolio of products to deliver all KPIs including net sales, share, and margin objectives. Take responsibility for specific marketing projects and deliverables in the marketing team.

Main Responsibilities

  • Manage a defined portfolio of products to achieve Net sales, margin, profit and share targets.

  • Communicate all risks and opportunities within portfolio responsibility on a timely basis to manager.

  • Prepare monthly KPI performance review for portfolio, and provide required information for monthly commercial discipline.

  • Manages the detailed allocation and phasing of the advertising and promotions budget for defined portfolio, using key processes including A&P tracker and Ebuy (procurement system).

  • Manage the development of ‘path to purchase’ plans, specifically Brand Activation, Experiential, Sampling and PR.

  • Ensure timely communication as required with key internal stakeholders on portfolio (Customer Development, Customer Services & Logistics, Finance, Consumer Affairs, Consumer Insights, Divisional Marketing).

  • Own the development of annual brand plan for their portfolio and ensure full stakeholder buy-in.
  • Support the team in the development and delivery of 1,000-Day strategic plan and the mid-year review and annual budget process.

  • Support Division with adhoc insight requests and in managing appropriate pipelines

Project Responsibility (including but not limited to):

  • Marketing exhibits

  • Ecommerce

  • Gateway

  • Commercial Process

  • Brand Plans

Key Relationships (Internal)

  • Customer Account Managers

  • Consumer Insights (Insights Planner & Data Insights Manager)

  • Financial Planning Manager

  • Demand Planning Manager

  • Senior Brand Manager, Group Brand Manager, Marketing Manager

  • Divisional Senior Brand Managers & Digital Teams

  • Oral Care Retail Marketing Managers

  • Digital Marketing Manager

Key Relationships (External)

  • Media, PR & BTL Account Managers

  • Dunnhumby, Nielsen, Kantar Account Managers

Key Competencies

Analysis / Decision Making

Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations, weighing risks and predicting benefits and costs.

Communicates Effectively

Expressing idea clearly and simply; listening to others; creating an environment where people are comfortable expressing their thoughts; promoting the timely and ongoing flow of information to and from others.

Consumer / Customer Focused

Putting the consumer and customer at the heart of everything; taking action to meet consumer/customer/profession needs and increase satisfaction; considering both internal and external stakeholder needs.

Personal Attributes

  • Educated to degree level

  • Highly competent commercial and analytical skills.

  • Personal presence that commands respect/trust and the ability to build strong relationships quickly throughout CP’s matrix structure.

  • Confidence and gravitas to challenge the status quo and influence people at all levels of the organisation.

  • Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain buy-in and initiate change.

  • Able to motivate and enthuse others.

  • Authoritative approach - sought out by others for opinion.

  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making.

  • Dedicated to continuous improvement of self and Marketing, Insight/Planning techniques/approaches to the business.

Key Challenges

  • Balancing workload through effective project management in a high paced environment

  • Delivering on all portfolio responsibility whilst meeting wider marketing project needs

  • Demonstrating sound commercial and insight based judgement in making recommendations.

  • Securing fair share of voice for defined portfolio with key internal stakeholders.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

Related Jobs

Job Detail

  • Job Id
  • Location
  • Company
  • Type
  • Employment Status
  • Positions
  • Career Level
  • Gender

Contact Colgate-Palmolive

Sponsored by connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.

Latest Job